Tuesday, June 22, 2010




On the night of June 10th Billabong held its 4th annual Design For Humanity benefit (www.designforhumanity.com ) on the city streets of New York on the back lot of Paramount Studios in Hollywood. The fashion-music-art block party was not only sold out but a blow out with renowned electroclash duo Fischerspooner and “It” girl Kid Sister performing following a runway fashion show showcasing one of a kind Billabong bikinis and collaborations. Billabong teamed up with designers Alexandrea Cassanitti and Timo Weiland as well as Bleach Black fashion and lifestyle blogger Valerie Kileen to create one-of-a-kind swimsuits. Billabong also partnered with Invista, maker of Xtra Life LYCRA® fiber by using their Xtra Life LYCRA® fabric for the collection. 
 


Some of the party’s attendees included AnnaLynne McCord, Adrian Grenier, Cassidy Freeman, Izabella Minko, Donavon Frankenreiter, Zelda Williams, Nicole Johnson, Tami Farrell, Warren Fischer, Casey Spooner, Kid Sister, Greg Finley, Grant Harvey, Adam Cagney, Sleepy Brown, Jonathan Goldsmith, Danny Kass, Tom Curren, Keala Kennelly, Jeremy Scott, and Rick Malambri. 
 


100% of this year’s ticket sales and proceeds from art show and product collaboration auction sales will be donated to Invisible Children (www.invisiblechildren.com ), an organization raising awareness and funds for families affected by the long-standing war in Uganda, Africa. Invisible Children recreates schools devastated by war, benefiting well over 8,400 Ugandan youth in the areas of water and sanitation, books and equipment, refurbishment of structures, teacher support, and technology and power. So far over $75,000 was raised from the event with thousands more expected from the art and bikini collaboration auctions which will be made available online. This year’s event is sponsored by Verizon Wireless and Samsung.

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